Figures: Give the media figures about your business and your customers. Choose current, interesting and easy-to-remember data: sales growth or the number of subscribers you have on social networks, for example. This is your opportunity to show the press that you are already influential in your industry.

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Quotes. Inserting quotes makes it very easy for the press to mention you and your business. Add some inspirational phrases to your file. They should be short and personal.  

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A description of your products and services. Your press kit is not just a summary of your business. You have to go into a little more detail. Provide as much information as possible about your offer: price (of course), but also size, materials, advice on use ... Choose the properties you want to highlight and mention the added value of your products or services.  

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A press release. It is a written statement of specific information that you want to share with the world. It should answer the questions of who, what, where, when and why you are making this release. Ideally, it should be between 300 and 400 words long and have a catchy title to capture the interest of journalists.

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You can add it to your online press kit as a downloadable file.  

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An FAQ section. As you can see, it is always a question of helping journalists find what they want. It's a hugely beneficial way to talk about your products and services, your business vision, and what you've accomplished in the past. Ask questions like “What is the goal for the coming years?” or “What is the added value of the company?”